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710 Day Strategies for Cannabis Dispensaries in 2024

Green Wednesday Offers Cannabis Dispensaries the best opportunity to connect with Holiday Season Shoppers looking for "Black Friday" like ways to save.
710 Day or "OIL" Day, Offers Cannabis Dispensaries the best opportunity to connect with Cannabis Enthusiasts looking for new Summer strains and ways to save.

Unlocking the 710 Day - "OIL" Day for Dispensaries

Every July 10th, cannabis enthusiasts across the nation eagerly anticipate a special day - 710 Day. This unique holiday is a premiere showcase of cannabis distillate products from the cannabis industry and not only celebrates the joy of cannabis but also brings incredible deals and discounts to the community.

In this article, we'll delve into the significance of 710 Day, explore its history and popularity, and discuss strategies dispensaries can use to seize the opportunity to offer extraordinary deals.

Understanding 710 Day Deals

710 Day, also known as "OIL Day", or "Dab Day" falls on the 10th of July in the United States. This cannabis-centric holiday is dedicated to honoring cannabis culture, advocating for its legalization, and responsibly enjoying cannabis distillate products.

710 Day, is named after the 10th day of July, which is 710 when written and when flipped, spells "OIL" associated with cannabis oil products. 710 Day deals are the special promotions and sales that cannabis dispensaries offer during the Summer season.

And this cannabis "holiday" is fast gaining ground on opportunities to dispensaries to offer cannabis enthusiasts a time to shop for deals in the same way "420 Day" and "Green Wednesday" have grown in recent years.

A Glimpse into the History of 710 Day Deals

710 Day's roots can be traced back to the early 2010s. Hip-hop artist TaskRok used social media to spark 710 during a virtual dab session in a TinyChat chat room. As many things within cannabis culture do, it grew quickly into a thing from there, thanks to the widespread use of social media.

Back in 2010, there were few legal cannabis dispensaries across the US who carried the newer form of cannabis distillate products. But thanks to a little mystery and legend, 710 day has grown and become the perfect opportunity to provide discounts, special promotions, and exclusive deals to cannabis enthusiasts and medical marijuana patients.

In the regions where cannabis has been legalized for use, 710 Day has grown in popularity and become a staple "savings" holiday cannabis enthusiasts look forward to for shopping deals on cannabis oil products. Summertime plays a key role, as what is known in the industry as the "dry season" while new crops are not ready for harvest, a plentiful supply of the cannabis oil products naturally fill the gap and are available in a multitude of strains.

With all of these positive upticks in interest and awareness, 710 is continuing to be a day that brings cannabis lovers together to celebrate their passion for the cannabis, creating a sense of community, activism, and commerce.

The Impact of 710 Day on Dispensaries

To get a sense of the type of growth and opportunity 710 Day has produced for cannabis dispensaries, here is what we've been observing over the past year, on average:

  • Single day online sales revenue surge for dispensaries by 85%

  • Online dispensary shoppers increase by 95% in a single day

  • Conversion rate increase of 22% across the board on 710 Day.

Preparing Your Dispensary for 710 Day

With the growing acceptance and legalization of cannabis, we anticipate even higher demand on 710 Day in 2024. It's crucial to prepare early to capture the opportunities 710 Day holds for increased year end revenue for your dispensary. Here are some best practices we recommend:

  • Build Category-Specific "710 Day" Specials: Maximize your SEO exposure by creating deals tailored to "710 Day" and also tag content with "OIL Day."

  • Leverage Email, MMS, and SMS Blasts: Incorporate 710 Day into your communication strategies with integrated platforms like AlpineIQ and Klaviyo CRM Platforms.

  • Content Marketing: Promote your 710 Day deals through blog posts, press releases, and articles leading up to the event.

  • Website Promotions: Showcase 710 Day deals on your homepage and other prominent areas of your website.

  • Collaborate with Top Cannabis Brands: Partner with leading cannabis brands or the brands the most popular at your dispensary to create custom deals or invite their brand sales team to be on site for in-store events.

  • Social Media Engagement: Promote Green 710 Days responsibly on your social media channels.

  • PPC/SEM Campaigns: Utilize pay-per-click and search engine marketing campaigns to boost your 710 Day promotions on platforms like X, formerly Twitter and others.

Cannabis Enthusiasts know Green Wedneday offers them peak supply and savings opportunities
Cannabis Enthusiasts know 710 Day offers them peak savings opportunities

Why 710 Day Matters to Dispensaries and Customers

The continued growth of the legal cannabis industry, and vertically integrated cannabis companies, provides new opportunities for cannabis consumers to shop and save.

It's not just a perception that it's the best time of the year to shop for cannabis, it's actually an expectation among cannabis enthusiasts. And as the cannabis culture spreads, the expectations for supply to be greatest this time of year offers a unique opportunity to both cannabis brands and cannabis dispensaries to service their customers.

Incredible Savings: 710 Day offers significant discounts on a wide range of cannabis oil products, allowing consumers to stock up at a fraction of the cost.

Supporting the Cannabis Industry: Cannabis enthusiasts realize their purchases on 710 Day contribute to the growth and development of the cannabis market, fostering its broader acceptance.

Cannabis Community Engagement: 710 Day brings the cannabis community together, creating a sense of belonging and shared passion.

Cannabis Advocacy and Awareness: This day serves as a platform for advocating cannabis legalization and raising awareness of its benefits.

Cannabis Health and Wellness: 710 Day offers various products to enhance overall well-being, providing options for pain relief, relaxation, and creativity enhancement.

Embrace 710 Day – A Celebration of Culture and Community

Remember, 710 Day is more than just a cannabis holiday; it's a celebration of culture, community, and a movement. The significance of 710 Day cannot be overstated, as it brings together cannabis enthusiasts, promotes advocacy, and offers incredible deals and selection of product which benefits both consumers and the cannabis industry.

Put your marketing into high gear during the peak-party and festival months of Summer and join the festivities of 710 Day! If your dispensary has gaps in marketing components or lacking the knowledge to get started, consider adding an consultant with experience and expertise to get you up and running quickly, and train staff to maintain the workflow.

710 Day carries great potential to boost your dispensary's bottom line during the Summer months. and like other popular retail holidays like 420 Day, this day has something to offer everyone. Be ready to serve customers who are both seasoned cannabis enthusiasts or just curious first timers.


Written by Mary Ellen Schrock for Floh Creative.

Mary Ellen is the Chief Disruptor of Floh Creative. A bright, intuitive creative she has a passion for solving complex design and business challenges, and brand storytelling. Mary Ellen’s 20+ years of business strategy and creative problem-solving experience working with Corporate, Fortune 50 and Entertainment giants has created household name and recognizable identities for Coca-Cola, BMW, Nike, Oprah Winfrey, and Disney. She's been the creative force behind the successful brand launch campaigns for Lotus Cars, Disney - The Lion King Broadway, and Warner Bros. Entertainment.

Floh Creative partners with brands and businesses to build tools and deploy strategies to produce measurable results and grow business.

Learn More and Engage: Join featured live conversations with Floh Creative on X-Spaces where we discuss branding, marketing, design, product packaging, AI integrations, social media strategies for cannabis and more.

Follow Floh Creative on X: @flohcreative

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