7 Green Wednesday Strategies for Cannabis Dispensaries in 2023

Unlocking the Power of Green Wednesday for Dispensaries

Every year, cannabis enthusiasts across the nation eagerly anticipate a special day - Green Wednesday. This unique holiday is the Black Friday of the cannabis industry and not only celebrates the joy of cannabis but also brings incredible deals and discounts to the community.

In this article, we'll delve into the significance of Green Wednesday, explore its history and popularity, and discuss strategies dispensaries can use to seize the opportunity to offer extraordinary deals.

Understanding Green Wednesday Deals

Green Wednesday, also known as Weed Wednesday, falls on the Wednesday before Thanksgiving in the United States. This cannabis-centric holiday is dedicated to honoring cannabis culture, advocating for its legalization, and responsibly enjoying cannabis products.

Named after the color associated with cannabis leaves, Green Wednesday deals are the special promotions and sales that cannabis dispensaries offer during the holidays. And this cannabis "holiday" is fast gaining ground on opportunities to dispensaries to offer cannabis enthusiasts a time to shop for deals in the same way "420 Day" and "710 Day" have grown in recent years.

A Glimpse into the History of Green Wednesday Deals

Green Wednesday's roots can be traced back to the early 2000s when cannabis dispensaries and businesses recognized the need for a holiday that paralleled the retail frenzy of Black Friday. It was an opportunity to provide discounts, special promotions, and exclusive deals to cannabis enthusiasts and medical marijuana patients.

In the regions where cannabis has been legalized for use, Green Wednesday has grown in popularity and become a staple "savings" holiday cannabis enthusiasts look forward to for shopping deals on cannabis. The time of year plays a key role, as what is known in the industry as the harvest month of "CropTober" when the most plentiful supply of the new cannabis crop comes available for retail sale.

With all of these positive upticks in interest and awareness, Green Wednesday is continuing to be a day that brings cannabis lovers together to celebrate their passion for the plant, creating a sense of community, activism, and commerce.

The Impact of Green Wednesday on Dispensaries

To get a sense of the type of growth and opportunity Green Wednesday has produced for cannabis dispensaries, here is what we've been observing over the past year, on average:

• Single day online sales revenue surge for dispensaries by 85%

• Online dispensary shoppers increase by 95% in a single day

• Conversion rate increase of 22% across the board on Green Wednesday

Preparing Your Dispensary for Green Wednesday

With the growing acceptance and legalization of cannabis, we anticipate even higher demand on Green Wednesday in 2023. It's crucial to prepare early to capture the opportunities Green Wednesday holds for increased year end revenue for your dispensary. Here are some best practices we recommend:

• Build Category-Specific "Green Wednesday" Specials: Maximize your SEO exposure by creating deals tailored to Green Wednesday.

• Leverage Email, MMS, and SMS Blasts: Incorporate Green Wednesday into your communication strategies with integrated platforms like AlpineIQ.

• Content Marketing: Promote your Green Wednesday deals through blog posts, press releases, and articles leading up to the event.

• Website Promotions: Showcase Green Wednesday deals on your homepage and other prominent areas of your website.

• Collaborate with Top Cannabis Brands: Partner with leading cannabis brands or the brands the most popular at your dispensary to create custom deals or invite their sales team to be on site for in-store events.

• Social Media Engagement: Promote Green Wednesday responsibly on your social media channels.

• PPC/SEM Campaigns: Utilize pay-per-click and search engine marketing campaigns to boost your Green Wednesday promotions.

Why Green Wednesday Matters to Dispensaries and Customers

The continued growth of the legal cannabis industry, and vertically integrated cannabis companies, provides new opportunities for cannabis consumers to shop and save.

It's not just a perception that it's the best time of the year to shop for cannabis, it's actually an expectation among cannabis enthusiasts. And as the cannabis culture spreads, the expectations for supply to be greatest this time of year offers a unique opportunity to both cannabis brands and cannabis dispensaries to service their customers.

Incredible Savings: Green Wednesday offers significant discounts on a wide range of cannabis products, allowing consumers to stock up at a fraction of the cost.

Supporting the Cannabis Industry: Your purchases on Green Wednesday contribute to the growth and development of the cannabis market, fostering its broader acceptance.

Cannabis Community Engagement: Green Wednesday brings the cannabis community together, creating a sense of belonging and shared passion.

Cannabis Advocacy and Awareness: This day serves as a platform for advocating cannabis legalization and raising awareness of its benefits.

Cannabis Health and Wellness: Green Wednesday offers various products to enhance overall well-being, providing options for pain relief, relaxation, and creativity enhancement.

Embrace Green Wednesday – A Celebration of Culture and Community

Remember, Green Wednesday is more than just a cannabis holiday; it's a celebration of culture, community, and a movement. The significance of Green Wednesday cannot be overstated, as it brings together cannabis enthusiasts, promotes advocacy, and offers incredible deals and selection of product which benefits both consumers and the cannabis industry.

Put your marketing into high gear for Q4 and join the festivities of Green Wednesday! If your dispensary has gaps in marketing components or lacking the knowledge to get started, consider adding an agent with expertise that can get you up and running quickly, and train staff to maintain the workflow.

Green Wednesday carries great potential to boost your dispensary's bottom line and like Black Friday for retail, this day has something to offer everyone. Be ready to serve customers who are both seasoned cannabis enthusiast or just curious first timers.

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Written by Mary Ellen Schrock for Floh Creative.

Mary Ellen is the Chief Disruptor of Floh Creative. A bright, intuitive creative she has a passion for solving complex design and business challenges, and brand storytelling. Mary Ellen’s 20+ years of business strategy and creative problem-solving experience working with Corporate, Fortune 50 and Entertainment giants has created household name and recognizable identities for Coca-Cola, BMW, Nike, Oprah Winfrey, and Disney. She's been the creative force behind the successful brand launch campaigns for Lotus Cars, Disney - The Lion King Broadway, and Warner Bros. Entertainment.

Floh Creative partners with brands and businesses to build tools and deploy strategies to produce measurable results and grow business.

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