How to Use the New Meta Vibes AI Video Feed: A Step-by-Step Guide for Creators and Agencies
- flohcreative
- 5 days ago
- 5 min read
Meta has just unveiled Vibes, its boldest creative experiment yet: an AI-powered video feed for Instagram and Facebook that lets anyone generate, remix, and share short-form AI videos in seconds.
If you’re searching “how to use the new Meta Vibes AI”, this guide covers everything — from step-by-step instructions to the professional tools powering it, including MidJourney and Flux, two high-end platforms already making waves with creative agencies.
What Is Meta Vibes?
Vibes is Meta’s newest feature that blends generative AI with social content. Instead of consuming only human-made Reels, you’ll also see AI-generated videos built around your preferences, moods, and prompts.
What makes Vibes different from existing AI tools is its social-first integration. The videos you create aren’t tucked away in a standalone app — they live inside Instagram and Facebook, ready for sharing and remixing within the platforms people already scroll every day.
With Meta Vibes, you can:
Start from scratch with a text, photo, or audio prompt.
Remix existing videos with your own twist in styling, music, or effects.
Animate stills into moving clips.
Share instantly across Instagram Reels, Facebook Stories, or download for TikTok and YouTube Shorts.
The AI Technology Behind Meta Vibes
To stand out from low-quality “AI slop” often associated with generative content, Meta built Vibes on top of professional-quality AI platforms that agencies are already excited about: MidJourney and Flux.
MidJourney: The Visual AI Standard
MidJourney is one of the most respected AI image generation platforms, known for delivering cinematic, high-resolution visuals with unparalleled artistry.
It’s widely used by professional designers, ad agencies, and filmmakers to create moodboards, concept artwork, and campaign assets.
Midjourney is Now Integrated into Vibes:
MidJourney transforms text prompts or still images into polished, atmospheric visuals.
Vibes users can animate these stills into cinematic AI-driven motion, opening new creative directions for campaigns.
The result is access to studio-quality imagery inside a social-first workflow.
Flux: Professional AI Video Output
Flux is a cutting-edge generative AI video platform designed for professional-grade output. Unlike many consumer AI tools that generate choppy, incoherent motion, Flux focuses on:
High-resolution, fluid video ready for brand use.
Precise motion dynamics with realistic transitions and pacing.
Creative flexibility for stylized outputs, from hyper-realistic footage to experimental artistic motion.
“To stand out from low-quality “AI slop” often associated with generative content, Meta built Vibes on top of professional-quality AI platforms”
By pairing Flux with MidJourney, Vibes delivers a hybrid production suite directly inside Meta’s ecosystem — empowering creators and agencies to generate social-ready videos at a fraction of normal production time and cost.
Step-by-Step: How to Use the New Meta Vibes AI Video
Here’s how to get started with the new Meta Vibes feature:
Access Vibes
Log in via the Meta AI app (or visit meta.ai) with your Instagram or Facebook account.
Availability will expand gradually, but you may see early-access Vibes clips in your Reels feed already.
Pick a Style
Choose visual themes like cinematic, retro, playful, or minimalist. For professionals, this step will feel a lot like defining a creative direction in a traditional campaign brief.
Add Your Input
Enter a text prompt, upload a reference photo, or drop in a music track.
Example prompts:
“Luxury fashion film shot on 35mm — neon-lit runway with slow motion effects.”
“Moody 90s-inspired ad spot in a downtown café with ambient rain.”
“High-energy sports montage with cinematic transitions and fast electronic soundtrack.”
Generate & Refine
Within seconds, Vibes outputs your video. You can then personalize your AI generated content with existing editing tools and audio available on Instagram and Facebook:
Adjust pacing, transitions, or color tone.
Swap or layer audio tracks.
Animate still MidJourney art into moving video via Flux-powered rendering.
Publish & Distribute
Share directly to the Vibes feed, cross-post to Reels or Stories, or export for TikTok and YouTube Shorts. For agencies, this means campaign assets can instantly launch across multiple channels.
Why Meta Vibes Matters for High-End Creatives and Agencies
Vibes isn’t just another social feature — it’s Meta’s play for the future of creative production. By bringing MidJourney and Flux caliber tools into a social feed workflow, Vibes sets itself apart as a genuinely usable tool for professional storytelling.
For agencies, marketers, and high-level creators, this means:
Concept testing at scale — Quickly generate variations of campaign ideas without booking shoots.
Fast-tracking creative pipelines — AI drafts the first cut; teams refine only the best directions.
Trend integration — Instantly plug into what’s resonating on Reels while putting your own creative spin on it.
Premium production quality — Thanks to MidJourney-grade imagery and Flux video rendering, results are far above typical “consumer AI.
Brand Integrations –
Risks & Creative Considerations
Like any generative tool, Meta Vibes isn’t without challenges:
AI authenticity problem — Does synthetic content or "ai slop" resonate with audiences seeking real experiences?
Content over-saturation — Will feeds become flooded with low-effort AI clips?
Copyright & moderation concerns — Policing AI usage at scale is still a gray area.
For professionals, however, these risks are balanced by the upside: faster workflows, fresher concepts, and competitive differentiation when approached as a creative collaborator instead of a replacement.
Final Thoughts: The Future of AI-Driven Social Media
Meta Vibes combines the artistry of MidJourney with the motion power of Flux to bring high-grade generative output directly into Instagram and Facebook.
For casual users, it’s an easy way to play with AI creativity. For agencies and premium creators, it’s a serious tool for creating concepts, experimenting, and launching campaigns at unmatched speed.
The question is no longer whether AI belongs in content workflows — it’s about how you’ll position yourself as a creative leader in this new era of synthetic media.
If you’re ready to see where the future of social content is heading, try Vibes. Start with a simple idea, put it into Meta AI, and let MidJourney and Flux reflect new levels of your creativity.
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Written by Mary Ellen Schrock for Floh Creative.
Mary Ellen is the Chief Disruptor of Floh Creative. A bright, intuitive creative she has a passion for solving complex design and business challenges, and brand storytelling. Mary Ellen’s 20+ years of business strategy and creative problem-solving experience working with Corporate, Fortune 50 and Entertainment giants has created household name and recognizable identities for Coca-Cola, BMW, Sony, Nike, Oprah Winfrey, and Disney. She's been the creative force behind the successful brand launch campaigns for Lotus Cars, Disney - The Lion King Broadway, and launched the DVD era for Warner Bros. Entertainment.
Floh Creative partners with brands and businesses to developing strategies to produce measurable results and grow business.
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