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Outsourcing Creative Talent and Production to Gain Efficiency and a Competitive Edge

Updated: May 27

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In the dynamic realms of Hollywood, Tech and Corporate America, outsourcing has long been a strategic tool used to sharpen a larger organizations growth and competitive edge.

This article delves into the multifaceted world of outsourcing, exploring its benefits, applications, and potential drawbacks. In particular we cover outsourcing strategies, how they help you and your organization scale and the impact on creative talent in the marketplace and companies when they resort to using platform based gig workers as a resource.

The Power of Outsourcing Creative Talent and Production Teams

Outsourcing is increasingly relied upon as transformative business strategy, especially in todays emerging markets. The practice enabling companies to rapidly enter areas of expansion, streamline operations, reduce costs, and accelerate growth. Companies of all sizes can leverage outsourcing to harness the expertise of specialized professionals, even when access to resources and knowledge in certain industries are extremely limited.

The outsourcing strategy has been a long standing practice and particularly notable in Hollywood and the higher rungs of Corporate America, where innovation and swift adaptation are crucial to maintaining marketshare.

5 Benefits of Outsourcing Work

Best-in-Class Brands have a robust appetite for experimentation and constant iteration on their results. And at the fever pace of launching a new film every weekend in Hollywood, or a new product every quarter in Corporate America, this level of execution relies more on outsourcing than employing in-house teams to gain the expertise and efficiency required to getting to market on time.

Additionally, contracting keeps the parties balanced and in control of IP, assuring the work will not be duplicated in other places, thus dimineshing the potency of brand image or brand equity. Key benefits of outsourcing to 3rd party consultants and talented execution experts include:

  1. Cost Efficiency: Outsourcing enables companies to tap into a global talent pool, often at a fraction of the cost of hiring in-house teams. This cost reduction translates to higher profitability and the ability to offer competitive prices to consumers.

  2. Enhanced Efficiency: Outsourcing allows companies to focus on their core competencies while delegating specialized tasks to experts. This leads to increased productivity and quicker project completion.

  3. Access to Experience and Expertise: By outsourcing creative ideas and production, companies gain access to specialized skills and knowledge that may not be available in-house. This drives innovation and elevates the quality of output.

  4. Flexibility and Scalability: Outsourcing provides companies with the flexibility to scale their operations up or down based on demand, without the commitment of permanent hires.

  5. Accelerated Speed to Market: Outsourcing accelerates project timelines, enabling companies to bring products and ideas to market faster, gaining a crucial competitive advantage.

Is Using Platform-Based Creative and Production Workers a Good Idea?

Many companies turn to platform-based workers to discover creative talent for their projects. These platforms offer access to a diverse pool of experts, allowing companies to find the precise skill sets they need. This approach also aligns with the changing nature of work, where freelancers and independent professionals seek meaningful opportunities.

One of the “risks” involved with hiring from a gig-work type platform for creative ideas is quite frankly, integrity. Will you actually gain the function of who you think you are hiring from the platform? What goes on under the hood is often not what you expect. Creatives who have set up on gig-work platforms also game the system and sub-contract with inferior talent to produce more to get paid more.

Additionally, there is the risk of rapid-paced design taking short-cuts to generating ideas and solutions. Ideas and solutions can come back using royalty-free clip art, images and lack originality, design-thinking and strong conceptual strategy. Why does this matter? Brands that stand out, actually stand out because they create original content, not iterations of memes, clip art and royalty free images available across the internet.

3 Potential Drawbacks for Creative Professionals Working with Companies that Hire Project Based

  1. Depreciation of Expertise: Companies solely seeking cost reductions may overlook the value of creative expertise, leading to a commoditization of creative work.

  2. Lack of Job Security: Freelancers relying heavily on platform-based work may experience instability in income and job security.

  3. Undercutting Talent: In the pursuit of cost savings, companies might undervalue creative talent, resulting in compromised quality and reduced compensation.

Trusted Outsourcing Partners are Your Ace in the Hole with Proven Consistency and Reliability

In the dynamic landscape of today's fast paced and rapidly evolving economic conditions, building partnerships with trusted outsourcing entities has emerged as an essential strategy for leveling the economic playing as business and the way we do business evolves.

Companies who recognize the advantages of collaborating with reliable partners who offer consistent talent and expertise, backed by efficient execution can monetize on ideas at a rapid pace and stay ahead. Plus, the benefits of forging such alliances offer added layers of protection and privacy for both parties.

  1. Benefit 1 - Access to Consistent Talent and Expertise: Partnering with a trusted outsourcing provider ensures access to a consistent pool of talented professionals. These entities often have a curated roster of experts in various creative fields, guaranteeing reliable access to the required skills without the uncertainty that comes with hiring unproven individual freelancers.

  2. Benefit 2 - Process Efficient Execution: Collaborating with a reputable outsourcing partner streamlines project execution and gives you access to talent and tools that are expensive and require highly-trained experienced individuals to run efficiently. These entities are well-versed in project management and can efficiently handle tasks from ideation to delivery. This efficiency translates to timely completion and reduced operational complexities.

  3. Benefit 3 - Protection through Contracts: Creating Non-Disclosure Agreements (NDAs) is a standard practice when engaging with outsourcing partners. These legally binding contracts safeguard intellectual property and sensitive information, ensuring that proprietary ideas remain confidential.

  4. Benefit 4: - Set Compensation and Benefit Agreements: Working with an established outsourcing partner allows companies to establish clear compensation structures and expectations from the outset. This minimizes the risk of misunderstandings and ensures that both parties are aligned on terms, leading to smoother collaborations.

  5. Benefit 5: - Expertise in Contractural Agreements: Benefits: Outsourcing partners are well-versed in crafting comprehensive contractual agreements that protect both parties. These contracts outline project scope, timelines, deliverables, talent contracts, and compensation, creating a framework for a successful partnership.

A View of Talent Outsourcing Moving Forward

As the landscape of efficient production for business continues to evolve, collaborating with trusted outsourcing partners for creative, tech and business solutions offers clear and distinct strategic advantages. The consistency, reliability, and protection provided by such partnerships is empowering companies at all levels to navigate the intricacies of a rapidly changing economic landscape with quick adaptation and confidence of execution while having access to expensive talented individuals and teams.

Companies who are building alliances with outsourcing partners based on mutual trust and shared objectives can unlock unparalleled access to creativity and expertise, while ensuring a secure, private and mutually beneficial working relationship.


Written by Mary Ellen Schrock for Floh Creative.

Mary Ellen is the Chief Disruptor of Floh Creative. A bright, intuitive creative she has a passion for solving complex design and business challenges, and brand storytelling. Mary Ellen’s 20+ years of business strategy and creative problem-solving experience working with Corporate, Fortune 50 and Entertainment giants has created household name and recognizable identities for Coca-Cola, BMW, Nike, Oprah Winfrey, and Disney. She's been the creative force behind the successful brand launch campaigns for Lotus Cars, Disney - The Lion King Broadway, and Warner Bros. Entertainment.

Floh Creative partners with brands and businesses to build tools and deploy strategies to produce measurable results and grow business.

Learn More and Engage: Join featured live conversations with Floh Creative on Twitter and Clubhouse where we discuss branding, marketing, design, product packaging, AI Software Development and Integration, NFTs, community building, social media impact, Web 3.0, e-commerce and more.

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