Boost Your Website Organic Traffic By Mastering the Top 3 Pinterest Marketing Strategies

Pinterest is a powerful visual search engine that can drive a significant amount of organic traffic to a website when used correctly. In this blog post, we outline the top three marketing strategies that you can use to increase organic traffic and drive interested and engaged audience to your website.

These strategies are designed to work as a tool to drive traffic to your website and will not be affected by turning on and off the switch of advertising dollars.

Strategy #1: Optimizing Your Pinterest Marketing for Search: How to Use Keywords to Increase Visibility and Drive Organic Traffic to Your Pins

One of the most effective ways to increase your organic traffic on Pinterest is to optimize your pins for search. This means including keywords in your pin descriptions and board titles, as well as creating visually appealing pins that stand out in the feed.

To optimize your pins for search engines, start by researching keywords that are relevant to your business niche and include them in your pin descriptions and board titles. If you're not sure how to optimize keywords on your own, using a free too like SEMRush can get you started and show you the best way to begin.

Since Pinterest is a visual search engine, make sure to use visually appealing images that are high-quality and on-brand to increase the chances of your pins being re-pinned and shared.

If you're just getting started with building brand images and an image bank for your business, intersperse your own boards with curated images. Get started by hopping on Pinterest and having a look around at the content of brands similar to your business.

The Pinterest algorithm is geared toward suggesting content that is similar to your interests and aesthetics. By reviewing the existing categories you’ll gain insight that will help you create categories for own boardsand display similar, relevant and highly searched for information.

Strategy #2: Creating Engaging Board Themes: How to Organize Your Boards and Pin Consistently to Become a Pinterest Authority in Your Niche

Another important strategy for increasing your organic traffic on Pinterest is to create engaging board themes. This means organizing your boards around specific themes, such as "DIY home decor" or "healthy recipes," and then consistently pinning content related to those themes. Not only will this make it easier for users to find the content they are looking for, but it will also help you establish yourself as an authority in your niche.

Additionally, you can create boards that align with the current trending topics and can drive more traffic to your website. It will take a little more research to stay on top of trending topics. Try setting up a system where you review the trending topic information relevant to your business once a month or ever six weeks.

Strategy #3: Utilizing Pinterest Analytics: How to Use Data to Fine-Tune Your Strategy and Increase Organic Traffic

Finally, one of the most effective ways to increase your organic traffic on Pinterest is to use the platform's built-in analytics tools. These tools will give you insights into which pins and boards are performing well, as well as which demographics are engaging with your content.

By using this data, you can fine-tune your strategy and create more targeted content that will drive more traffic to your website. Additionally, using any current customer demographic data available to inform your content creation, will keep you posting visual content your audience will enjoy. And will help you build out your audience as the Pinterest platform algorithm is geared toward showing your content to people with similar types of interests as your engaged audience.

Optimize, Optimize, Optimize

Pinterest is a powerful visual search engine that can drive a significant amount of organic traffic to your website. By optimizing your pins for search, creating engaging board themes and utilizing Pinterest analytics, it's possible to increase your organic web traffic with a noticeable uptick in as little as 3-4 weeks time.

It's important to be consistent and patient when posting to Pinterest as it will take a little time for indexing to propagate before you start to see Pinterest marketing results. With that in mind, remember, each pin you create will be building valuable backlinks to your website; something search engines like Google look for when recommending your website content in the top results.

Stick with the strategies and keep optimizing! Building organic website traffic is a lot like planting a garden. It is sure to reap you benefits the more you invest your time in building engaging content relevant to your audience. Continue to optimize, review the data analytics and implement content that your audience is the most interested in. By implementing the above strategies you are sure see a positive impact on your website's organic traffic.

Sources: Pinterest, SEMRush, Google

Written by Mary Ellen Schrock for Floh Creative.

Mary Ellen is the Chief Disruptor of Floh Creative. A bright, intuitive creative she has a passion for solving complex design and marketing challenges, and brand storytelling. Mary Ellen’s 20+ years of brand strategy and creative direction experience working with Corporate, Fortune 50 and Entertainment giants has created household recognizable identities for Coca-Cola, Oprah Winfrey and memorable brand launch campaigns for Lotus Cars, Disney - The Lion King Broadway, and Warner Bros. among others.

Floh Creative partners with brands and businesses to build marketing tools and deploy effective strategies to grow your business.

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