NFTs: A Beginners Guide
Photo: NFT NYC Conference, Getty Images What Are NFTs? If you’re reading this, the acronym NFT has probably crossed your path. Maybe...
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Mary Ellen Schrock
- Apr 28, 2021
- 4 min
GenZ Wants Brand Communities not Advertising.
Why building Brand Communities works for marketing now and will continue to thrive in the post-pandemic era.
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Mary Ellen Schrock
- Apr 20, 2021
- 3 min
Facebook's Algorithms Drive People to Extremist Content
Facebook's algorithm is optimized for engagement and driving users to extremist and divisive content.
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Mary Ellen Schrock
- Apr 10, 2021
- 3 min
Go All In: Invest in Creating Disappearing Storytelling Content.
Today, people's attention spans are short, and the way they like to consume content has changed. This is why storytelling content is gainin
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Mary Ellen Schrock
- Mar 31, 2021
- 5 min
Brand Storytelling: The Future of Digital Marketing has Arrived.
Innovating the business model is a skill that every company needs. Being forced to radically change a business model instantaneously is...
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Mary Ellen Schrock
- Mar 25, 2021
- 3 min
Being Inclusive and Diverse Trains AI to Close the Gaps and Remove Bias
The images we consume shape how we see the world. They have the power to challenge toxic narratives or reinforce them. Brand stories that ar
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Mary Ellen Schrock
- Mar 11, 2021
- 3 min
New Rule: Customers Expect You to Have Exactly What They Want.
The Covid-19 pandemic has re-written the digital marketing playbook. Now that we're one year in, it's very clear there will not be a "return
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Mary Ellen Schrock
- Mar 8, 2021
- 4 min
Branding Essentials 2021: Redefining Digital Content Consumption and Connection
As social distancing becomes more inherent in our daily lives, the ways we’re connecting are rapidly changing. One undeniable shift is in...
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Mary Ellen Schrock
- Feb 27, 2021
- 5 min
How Digital Content Marketing is Rapidly Changing Visibility for Businesses.
Whether you are just starting to build a digital content marketing plan or you have been utilizing the same tactics for some time, your...
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Mary Ellen Schrock
- Nov 24, 2020
- 4 min
Personal Brand Photography: Boost Brand Recognition and Build Customer Loyalty
The best way to capture the 5 second attention span of a customer scrolling through a social media feed is to use story-telling images. Crea
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Mary Ellen Schrock
- Nov 23, 2020
- 3 min
Branding Essentials: Build Customers and Engagement First
Engaging with customers on digital media platforms is an essential part of growing your brand. When set up to work for your brand, your soci
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