Annah BriceNov 11, 20219 minNFTs: A Beginners GuidePhoto: NFT NYC Conference, Getty Images What Are NFTs? If you’re reading this, the acronym NFT has probably crossed your path. Maybe...
Mary Ellen SchrockApr 28, 20214 minGenZ Wants Brand Communities not Advertising.Why building Brand Communities works for marketing now and will continue to thrive in the post-pandemic era.
Mary Ellen SchrockApr 20, 20213 minFacebook's Algorithms Drive People to Extremist ContentFacebook's algorithm is optimized for engagement and driving users to extremist and divisive content.
Mary Ellen SchrockApr 10, 20213 minGo All In: Invest in Creating Disappearing Storytelling Content. Today, people's attention spans are short, and the way they like to consume content has changed. This is why storytelling content is gainin
Mary Ellen SchrockMar 31, 20215 minBrand Storytelling: The Future of Digital Marketing has Arrived.Innovating the business model is a skill that every company needs. Being forced to radically change a business model instantaneously is...
Mary Ellen SchrockMar 25, 20213 minBeing Inclusive and Diverse Trains AI to Close the Gaps and Remove BiasThe images we consume shape how we see the world. They have the power to challenge toxic narratives or reinforce them. Brand stories that ar
Mary Ellen SchrockMar 11, 20213 minNew Rule: Customers Expect You to Have Exactly What They Want.The Covid-19 pandemic has re-written the digital marketing playbook. Now that we're one year in, it's very clear there will not be a "return
Mary Ellen SchrockMar 8, 20214 minBranding Essentials 2021: Redefining Digital Content Consumption and Connection As social distancing becomes more inherent in our daily lives, the ways we’re connecting are rapidly changing. One undeniable shift is in...
Mary Ellen SchrockFeb 27, 20215 minHow Digital Content Marketing is Rapidly Changing Visibility for Businesses.Whether you are just starting to build a digital content marketing plan or you have been utilizing the same tactics for some time, your...
Mary Ellen SchrockNov 24, 20204 minPersonal Brand Photography: Boost Brand Recognition and Build Customer LoyaltyThe best way to capture the 5 second attention span of a customer scrolling through a social media feed is to use story-telling images. Crea
Mary Ellen SchrockNov 23, 20203 minBranding Essentials: Build Customers and Engagement FirstEngaging with customers on digital media platforms is an essential part of growing your brand. When set up to work for your brand, your soci