Annah BriceNov 11, 20219 minNFTs: A Beginners GuidePhoto: NFT NYC Conference, Getty Images What Are NFTs? If you’re reading this, the acronym NFT has probably crossed your path. Maybe...
Mary Ellen SchrockOct 22, 20212 minAI and Digital Transformation Are Influencing The Way Businesses Grow.Winners and losers are emerging in all business sectors as the COVID19 pandemic conditions persist. Hint: Winners are relying on AI.
Mary Ellen SchrockApr 28, 20214 minGenZ Wants Brand Communities not Advertising.Why building Brand Communities works for marketing now and will continue to thrive in the post-pandemic era.
Mary Ellen SchrockApr 21, 20214 minWhat is Web 3.0? Is it time to pay attention to the hype?Web 3.0 or Web3 is not only a popular buzzword in the world of blockchain and decentralized technology, its the evolution of the Internet.
Mary Ellen SchrockApr 20, 20213 minFacebook's Algorithms Drive People to Extremist ContentFacebook's algorithm is optimized for engagement and driving users to extremist and divisive content.
Mary Ellen SchrockMar 31, 20215 minBrand Storytelling: The Future of Digital Marketing has Arrived.Innovating the business model is a skill that every company needs. Being forced to radically change a business model instantaneously is...
Mary Ellen SchrockMar 25, 20213 minBeing Inclusive and Diverse Trains AI to Close the Gaps and Remove BiasThe images we consume shape how we see the world. They have the power to challenge toxic narratives or reinforce them. Brand stories that ar
Mary Ellen SchrockMar 11, 20213 minNew Rule: Customers Expect You to Have Exactly What They Want.The Covid-19 pandemic has re-written the digital marketing playbook. Now that we're one year in, it's very clear there will not be a "return
Mary Ellen SchrockMar 8, 20214 minBranding Essentials 2021: Redefining Digital Content Consumption and Connection As social distancing becomes more inherent in our daily lives, the ways we’re connecting are rapidly changing. One undeniable shift is in...
Mary Ellen SchrockFeb 25, 20213 minHow Brand Discovery is Evolving for Consumers.Investing in understanding how the online purchase journey for your customers is what brings brands the best ROI
Mary Ellen SchrockNov 23, 20203 minBranding Essentials: Build Customers and Engagement FirstEngaging with customers on digital media platforms is an essential part of growing your brand. When set up to work for your brand, your soci