NFTs: A Beginners Guide
Photo: NFT NYC Conference, Getty Images What Are NFTs? If you’re reading this, the acronym NFT has probably crossed your path. Maybe...
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Mary Ellen Schrock
- Oct 22, 2021
- 2 min
AI and Digital Transformation Are Influencing The Way Businesses Grow.
Winners and losers are emerging in all business sectors as the COVID19 pandemic conditions persist. Hint: Winners are relying on AI.
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Mary Ellen Schrock
- Apr 28, 2021
- 4 min
GenZ Wants Brand Communities not Advertising.
Why building Brand Communities works for marketing now and will continue to thrive in the post-pandemic era.
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Mary Ellen Schrock
- Apr 21, 2021
- 4 min
What is Web 3.0? Is it time to pay attention to the hype?
Web 3.0 or Web3 is not only a popular buzzword in the world of blockchain and decentralized technology, its the evolution of the Internet.
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Mary Ellen Schrock
- Apr 20, 2021
- 3 min
Facebook's Algorithms Drive People to Extremist Content
Facebook's algorithm is optimized for engagement and driving users to extremist and divisive content.
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Mary Ellen Schrock
- Mar 31, 2021
- 5 min
Brand Storytelling: The Future of Digital Marketing has Arrived.
Innovating the business model is a skill that every company needs. Being forced to radically change a business model instantaneously is...
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Mary Ellen Schrock
- Mar 25, 2021
- 3 min
Being Inclusive and Diverse Trains AI to Close the Gaps and Remove Bias
The images we consume shape how we see the world. They have the power to challenge toxic narratives or reinforce them. Brand stories that ar
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Mary Ellen Schrock
- Mar 11, 2021
- 3 min
New Rule: Customers Expect You to Have Exactly What They Want.
The Covid-19 pandemic has re-written the digital marketing playbook. Now that we're one year in, it's very clear there will not be a "return
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Mary Ellen Schrock
- Mar 8, 2021
- 4 min
Branding Essentials 2021: Redefining Digital Content Consumption and Connection
As social distancing becomes more inherent in our daily lives, the ways we’re connecting are rapidly changing. One undeniable shift is in...
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Mary Ellen Schrock
- Feb 25, 2021
- 3 min
How Brand Discovery is Evolving for Consumers.
Investing in understanding how the online purchase journey for your customers is what brings brands the best ROI
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Mary Ellen Schrock
- Nov 23, 2020
- 3 min
Branding Essentials: Build Customers and Engagement First
Engaging with customers on digital media platforms is an essential part of growing your brand. When set up to work for your brand, your soci
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