business-strategy | Floh Creative

Data-Driven Marketing: Shaping the Future with AI and Advanced Analytics

Aug 21
3 min

Data-Driven Marketing: Shaping the Future with AI and Advanced Analytics

Data-driven marketing, fueled by advanced analytics and AI, has become the key to unlocking insights, predicting trends, and marketing.

Deceptive Patterns in Design: What UI Designers Learn from Amazon Being Sued by the FTC.

Mary Ellen Schrock

Jun 26
4 min

Deceptive Patterns in Design: What UI Designers Learn from Amazon Being Sued by the FTC.

Deceptive Patterns in Design: What UI Designers Learn from Amazon Getting Sued. The consequences of manipulating users with deceptive design

Boost Your Website Organic Traffic By Mastering the Top 3 Pinterest Marketing Strategies

Mary Ellen Schrock

Jan 18
4 min

Boost Your Website Organic Traffic By Mastering the Top 3 Pinterest Marketing Strategies

Pinterest is a powerful visual search engine that can drive a significant amount of organic traffic to a website when used correctly. In...

How to Use Affiliate Marketing to Drive More Traffic and Social Shares

Mary Ellen Schrock

Jan 2
5 min

How to Use Affiliate Marketing to Drive More Traffic and Social Shares

How to Set Up Affiliate Marketing for Your Business Creating an affiliate marketing program for your website can be a great way to...

Annah Brice

Nov 11, 2021
9 min

NFTs: A Beginners Guide

Photo: NFT NYC Conference, Getty Images What Are NFTs? If you’re reading this, the acronym NFT has probably crossed your path. Maybe...

AI and Digital Transformation Are Influencing The Way Businesses Grow.

Mary Ellen Schrock

Oct 22, 2021
2 min

AI and Digital Transformation Are Influencing The Way Businesses Grow.

Winners and losers are emerging in all business sectors as the COVID19 pandemic conditions persist. Hint: Winners are relying on AI.

Mary Ellen Schrock

Apr 28, 2021
4 min

GenZ Wants Brand Communities not Advertising.

Why building Brand Communities works for marketing now and will continue to thrive in the post-pandemic era.

What is Web 3.0? Is it time to pay attention to the hype?

Mary Ellen Schrock

Apr 21, 2021
4 min

What is Web 3.0? Is it time to pay attention to the hype?

Web 3.0 or Web3 is not only a popular buzzword in the world of blockchain and decentralized technology, its the evolution of the Internet.

Facebook's Algorithms Drive People to Extremist Content

Mary Ellen Schrock

Apr 20, 2021
3 min

Facebook's Algorithms Drive People to Extremist Content

Facebook's algorithm is optimized for engagement and driving users to extremist and divisive content.

Mary Ellen Schrock

Mar 31, 2021
5 min

Brand Storytelling: The Future of Digital Marketing has Arrived.

Innovating the business model is a skill that every company needs. Being forced to radically change a business model instantaneously is...

Being Inclusive and Diverse - DE&I - Trains AI to Close the Gaps and Remove Bias

Mary Ellen Schrock

Mar 25, 2021
3 min

Being Inclusive and Diverse - DE&I - Trains AI to Close the Gaps and Remove Bias

The images we consume shape how we see the world. They have the power to challenge toxic narratives or reinforce them. Brand stories that ar

New Rule: Customers Expect You to Have Exactly What They Want.

Mary Ellen Schrock

Mar 11, 2021
3 min

New Rule: Customers Expect You to Have Exactly What They Want.

The Covid-19 pandemic has re-written the digital marketing playbook. Now that we're one year in, it's very clear there will not be a "return

Branding Essentials 2021: Redefining Digital Content Consumption and Connection

Mary Ellen Schrock

Mar 8, 2021
4 min

Branding Essentials 2021: Redefining Digital Content Consumption and Connection

As social distancing becomes more inherent in our daily lives, the ways we’re connecting are rapidly changing. One undeniable shift is in...

Mary Ellen Schrock

Feb 25, 2021
3 min

How Brand Discovery is Evolving for Consumers.

Investing in understanding how the online purchase journey for your customers is what brings brands the best ROI

Branding Essentials: Build Customers and Engagement First

Mary Ellen Schrock

Nov 23, 2020
3 min

Branding Essentials: Build Customers and Engagement First

Engaging with customers on digital media platforms is an essential part of growing your brand. When set up to work for your brand, your soci

Outsourcing Creative Talent and Production to Gain Efficiency and a Competitive Edge

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