brand-experience | Floh Creative

Nov 11, 2021
9 min

NFTs: A Beginners Guide

Photo: NFT NYC Conference, Getty Images What Are NFTs? If you’re reading this, the acronym NFT has probably crossed your path. Maybe...

AI and Digital Transformation Are Influencing The Way Businesses Grow.

Mary Ellen Schrock

Oct 22, 2021
2 min

AI and Digital Transformation Are Influencing The Way Businesses Grow.

Winners and losers are emerging in all business sectors as the COVID19 pandemic conditions persist. Hint: Winners are relying on AI.

Clubhouse. Greenroom. Spaces. The Social Media Audio Space is Exploding. Here's How to Get In.

Mary Ellen Schrock

Jun 18, 2021
3 min

Clubhouse. Greenroom. Spaces. The Social Media Audio Space is Exploding. Here's How to Get In.

Welcome to the Age of Social-Audio Platforms. This week has brought explosive growth and opened up several brand-new wide open online...

Mary Ellen Schrock

Apr 28, 2021
4 min

GenZ Wants Brand Communities not Advertising.

Why building Brand Communities works for marketing now and will continue to thrive in the post-pandemic era.

What is Web 3.0? Is it time to pay attention to the hype?

Mary Ellen Schrock

Apr 21, 2021
4 min

What is Web 3.0? Is it time to pay attention to the hype?

Web 3.0 or Web3 is not only a popular buzzword in the world of blockchain and decentralized technology, its the evolution of the Internet.

Facebook's Algorithms Drive People to Extremist Content

Mary Ellen Schrock

Apr 20, 2021
3 min

Facebook's Algorithms Drive People to Extremist Content

Facebook's algorithm is optimized for engagement and driving users to extremist and divisive content.

Go All In: Invest in Creating Disappearing Instagram Story Content.

Mary Ellen Schrock

Apr 10, 2021
3 min

Go All In: Invest in Creating Disappearing Instagram Story Content.

Today, people's attention spans are short, and the way they like to consume content has changed. This is why storytelling content is gainin

Mary Ellen Schrock

Mar 31, 2021
5 min

Brand Storytelling: The Future of Digital Marketing has Arrived.

Innovating the business model is a skill that every company needs. Being forced to radically change a business model instantaneously is...

Being Inclusive and Diverse - DE&I - Trains AI to Close the Gaps and Remove Bias

Mary Ellen Schrock

Mar 25, 2021
3 min

Being Inclusive and Diverse - DE&I - Trains AI to Close the Gaps and Remove Bias

The images we consume shape how we see the world. They have the power to challenge toxic narratives or reinforce them. Brand stories that ar

Evolution of Language: Google Fonts adds 2000 icons to it's open source web design library.

Mary Ellen Schrock

Mar 16, 2021
4 min

Evolution of Language: Google Fonts adds 2000 icons to it's open source web design library.

Google Fonts added the first installment of over 2,000 standardized icons created by Material Design, to their open source database.

New Rule: Customers Expect You to Have Exactly What They Want.

Mary Ellen Schrock

Mar 11, 2021
3 min

New Rule: Customers Expect You to Have Exactly What They Want.

The Covid-19 pandemic has re-written the digital marketing playbook. Now that we're one year in, it's very clear there will not be a "return

Branding Essentials 2021: Redefining Digital Content Consumption and Connection

Mary Ellen Schrock

Mar 8, 2021
4 min

Branding Essentials 2021: Redefining Digital Content Consumption and Connection

As social distancing becomes more inherent in our daily lives, the ways we’re connecting are rapidly changing. One undeniable shift is in...

Outsourcing Creative Talent and Production to Gain Efficiency and a Competitive Edge

Data-Driven Marketing: Shaping the Future with AI and Advanced Analytics

Deceptive Patterns in Design: What UI Designers Learn from Amazon Being Sued by the FTC.

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